Website brief: what a contractor needs for an accurate estimate

§ 01Goals and audience

Describe who visits the site and what action you expect: lead, call, signup, order or document download.

Without this, the contractor estimates screens instead of the business task.

§ 02Structure and content

List pages, blocks, languages, copy owner and image owner. Say whether a CMS is needed and who will use it.

If content does not exist, it is separate work, not something that appears by itself.

§ 03Integrations and acceptance

CRM, payments, email, analytics, telephony, stock, maps and auth affect timeline and budget.

Define done: forms send data, pages can be indexed, speed is acceptable and editors can update content.