§ 01Pages for demand
Do not put all services on one page. Separate URLs for service lines, industries and customer pains work better for search and sales.
Examples: website for manufacturing, B2B SaaS, CRM integrations, Bitrix migration, dealer portal.
§ 02Proof
B2B buyers look for timelines, process, stack, ownership, support and risk control. Cases and numbers work better than generic expert claims.
If cases are under NDA, show anonymized task, architecture and result.
§ 03Lead and CRM flow
The form should send source, UTM, entry page and selected service. Otherwise you cannot see which pages sell.
Connect CRM and goals before launch, not after the first leads.
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